This new network brings together people and organisations to share knowledge and drive impact and action.


We recognize that there has been lots of work in this space for many years, and a variety of different initiatives across academia, industry, and government. Yet, there are still barriers to impact.


Why now?

Given the current climate of diversity and inclusion, this is the perfect time to set up a network that not only offers community and collaboration to anyone in the adaptive fashion space but also access to the tools and support they need to build the knowledge and confidence associated with building a purpose-led business that can really impact change.


Our mission

We will educate, enthuse, inspire, and support all those with an interest in adaptive clothing and inclusive fashion. We strive to make fashion and style available for all.


Do you want to get involved?

Share your views at our online FORUM - 1st February 2022 -

Please add your details in this form or email us at


The privacy notice can be found at the bottom of the page.

Our founding members

A white woman with short red hair, Vintage NHS spectacles and a red blouse

Dr. Jo Gooding (she/her) is an educator, researcher, and expert in design for disability. She is committed to using her skills and knowledge to effect change.  She is knowledgeable in inclusive design and the challenges facing design-led innovation. The design of objects, environments, and systems can be disabling. Her passion for supporting adaptive designers and entrepreneurs comes from personal experience of a chronic pain condition during her first job tutoring design history to fashion students. 


Jo is an alumna of Northumbria University and the Royal College of Art. She is a Zinc fellow, a member of the Global Disability Innovation hub’s expert bench, and a signatory to the design manifesto “Super Normal Design for Extraordinary bodies.” She also provides consultancy through Design Research Associates.

A white woman with mid-length brown hair smiles at the camera. Wearing a black top.

Judith Cook is the founder of Elba London, a lingerie brand that offers contemporary bras designed specifically to make dressing easier thanks to the innovative Elba EZ magnetic fastener. With an extensive background in international PR her journey into adaptive fashion came about via a friend’s arthritis diagnosis, and her frustrations in shopping for a functional bra that also looked good. She is passionate about sharing her business and entrepreneurial experience, and how to make mainstream fashion more inclusive and democratic for people of all abilities.

Victoria Jenkins is the founder of Unhidden, a brand offering sustainable and stylish adaptive clothing. Combining knowledge and skills from a career as a garment technologist with a lived experience of disability Victoria is a passionate advocate for inclusion in the sector and has been widely featured in the media.  She coordinated an adaptive fashion show as part of her work with Models of Diversity, and also a pop-up adaptive department store on Oxford Street.


Victoria is a brand ambassador for Models of Diversity and Naidex, and also the first adaptive designer to join the British Fashion Council as a member. She won Enterprise Nations 'Female Start Up Of The Year 2021', and Micro Business UK's GivingBack- Business for Good award

Jessica Ryan-Ndegwa is the founder of Design for Disability. Her mission is to champion a more inclusive society.  Jessica was born with cerebral palsy and after studying and practicing product design for a number of years, began to see how people with disabilities were noticeably absent from the creative process, even when it came to designing products that might aid their lives. 

Jessica has worked with Elba London, the Design Museum, Tate Exchange, the National Maritime Museum, The Courtauld Institute of Art and Shape Arts. She is also a trustee of Stage Text, a deaf-led charity, making culture accessible to all.

Samanta Bullock is an entrepreneur in the fashion industry with a focus on inclusion, ex-Brazil's No. 1 athlete in wheelchair tennis, silver medalist in doubles at ParaPanAm, model, and activist, three times in a row one of the 100 disabled UK's most influential people with a mission to improve diversity in society. Sam actively seeks to improve the presence of minorities in the media.

Ellen Fowles is an adaptivewear designer based in London. She makes clothing that supports wearers both during receipt of medical care and in everyday use, providing comfort and destigmatising the experience of being a patient. She practices under a collaborative, human-centred design methodology, achieved through intergenerational co-design and ethnographic research. Ellen offers accessibility by providing wearers with different functional and dressing options, with a considered aesthetic that prioritises wearers' dignity. Her aim is to create garments that people of all ages and abilities can enjoy. 


Ellen is an alumna of the Royal College of Art, was a Design Fellow at the Open Style Lab, and is currently a Research Assistant at Goldsmiths University and an Associate Lecturer at London College of Fashion. 

Marta Elena Cortez-Neavel

Founder at Abilitee Inc.

Kathryn Paylor-Bent

Founder at Seated Sewing, Kat is an enthusiastic advocate for Disability Inclusion. 

Claire Longworth

A graduate of the Royal College of Art and expert in Design Research Claire is an advocate for Disability Inclusion.


Click the portrait images to read more about our members businesses and projects.

The Legal bits: Our privacy notice and cookie policy.

Privacy Policy

The Adaptive Fashion Network understands that the information you trust us with is important to you, and we are committed to protecting and respecting your privacy.


This policy explains how, when and why we collect your personal information during the course of providing services to you, under what circumstances we may disclose your personal information within our business and to others, and how we keep it secure.




  • We only collect personal information about you where it is completely necessary or you have consented, and we ensure that we only collect information that we need


  • We will not send you marketing material unless you have given us permission to do so


  • We will not sell your personal information to third parties


  • We use third party suppliers to help us provide an excellent service to you. Where we share personal information with those suppliers, we have the appropriate contracts or controls in place, which will assess the security of their processing arrangements


  • We will protect your personal information with an appropriate combination of technical and organisational measures


  • We record and monitor our communications with you to protect you and us for the reasons listed in Section 3


  • You have rights to your information. These are detailed in Section 9


  • We will endeavour to keep your personal information only for as long as we have to


  • If you have a complaint about how we use your data, please see how to contact us in Section 11


  • If you have any questions about how we process your information, please see how to contact us in Section 13


Policy Content


  1. What information do we collect about you?


  1. Why we use the information about you


  1. How will we use the information about you?


  1. Information that we share


  1. Marketing


  1. Information Security


  1. Transferring your information outside of the United Kingdom (UK)


  1. Information we collect through your use of our websites


  1. Your individual rights


  1. Retaining your data


  1. Complaints


  1. Changes to our Privacy Policy


  1. Who to contact in relation to processing of personal information at The Adaptive Fashion Network




We need information about you to communicate with you regarding our range of services.

This can include personal information about you including information that we collect automatically, and personal information we collect from other sources.


The information we collect will include:


Name (s)


Contact details (email address, social media)



In addition to the above, we may also collect information specifically for the purpose of research and development of the organisation.





We collect your personal information for a number of reasons: so we can inform you of the development of the membership and inform you of other projects and products you may be interested in.


To process your information, we rely mainly on the following legal bases:


Legitimate interests: We may use your information for our legitimate interests, such as to provide you with the most suitable website experience, emails or newsletters, or to improve and promote our products and services, along with administrative, fraud prevention and detection and legal purposes.


Consent: We may rely on your consent to use your personal information for certain products and also for direct marketing purposes. You may withdraw your consent at any time, by contacting us at the address provided at the end of this Policy.




We use the personal information we collect for a number of reasons. These include:


  • To understand the needs of our membership to design our service.


  • To give you advice or guidance


  • To service any enquires you may make.


  • For fraud and financial crime prevention and detection, and for legal purposes where we may need to use your information to investigate or respond to legal disputes, regulatory investigations or for compliance purposes


  • We may also use your personal information to ensure we comply with legal and regulatory requirements.


  • When you contact us, we record details of such contact to:


– Ensure that we have correctly followed your instructions


– Resolve any queries, issues or disputes


– Help us understand how we could improve customer service


– Help with detection or prevention of fraud or other crimes


– Assist with staff training and improve our customer experience


  • We also use your information to help us improve our products and services, our prices and our customer experience through analytics, reporting and testing


  • We may use your information to contact you, if we need to tell you there is an error or a product recall


  • For general communications such as updated guidance on products we supply


  • We sometimes ask you to take part in market research


  • If you give us permission, we will collect information from you about your experience with The Adaptive Fashion Network to use as a case study. You will be provided with a copy of this article and will have the right to confirm you are happy with any wording before it is published. This information may be circulated on our website, selected review sites such as trust pilot, google business and social media. It may include:


– Names and titles


– Photographs


– Videos


Corporate Business – In addition to the above, we may also use your information for the purpose of statistical analysis and management information




We may have to share your information with categories of third-party service providers, in certain circumstances:


  • Where required by law, we will share your information with third parties such as law enforcement agencies and regulatory or Government bodies. Failing to do so could result in fines or sanctions for The Adaptive Fashion Network



  • We will share your information with third party IT providers who will support us in hosting, transferring, processing, testing and problem resolving. This enables us to provide you the services and products you need. We may also share information with third party audit companies providing expertise and assurance over our processes and controls


  • We may also share your information with third parties in relation to other activities, such as training that we carry out


  • In order to deliver marketing campaigns, we may share your information with third party printers, distributers, and courier services


  • If you contact The Adaptive Fashion Network through social media, your information will be shared with our social media management platform providers




We would like to send you information about our products and services which may be of interest to you. We will collect your information for marketing purposes, if you agree, when you use one of our services or provide your personal information through the Adaptive Fashion Network website or social media channels.


We never sell your information to any third party and it is only used by us for our business use.


To stop us from contacting you for marketing purposes contact us at with (DON’T MARKET) in the subject line




We work hard to keep your data safe.  We use an appropriate combination of technical and organisational measures to ensure, as far as reasonably possible, the confidentiality, integrity, and availability of your information at all times. If you have a security-related concern, please contact us using the details provided at the end of this Policy.




In order to provide our services, the information you give us may be transferred to countries outside the UK, These countries may not have similar data protection laws to the UK. When we do transfer your personal data outside of the UK, we ensure that any party with access to your information has implemented the necessary security and privacy measures to ensure that your personal data is kept secure and confidential as outlined in this Policy.




We collect information through the use of cookies and similar technologies, to enable us to remember when you visit our websites and to improve your online experience.


Cookies help us understand how you use our websites, view our products and respond to our advertising, so we can tailor direct marketing and enhance our overall product and service offering to you. When you visit one of our websites, we may record your device information including IP address, hardware and software used, general location, and when and how you interact with our websites.


This information is retained and used to note your interest in our products and to improve customer experience.


When you receive direct marketing from us by email, we may use technology or links to determine how you use our direct marketing, and your interest in it.


To find out more about our use of cookies and related technologies, please read our Cookie Policy




You have a number of rights with regards to the personal information that we hold about you, which you will have provided as buying a product or service from us.


Right of Access – You have the right to request a copy of the information that we hold about you. We will provide you with this information within one month of receiving your request and verifying your identity. If the request is complex, we may extend the response time.  We will inform you if this is the case and explain why.


Right to Rectification – We want to make sure that your personal information is accurate and up to date. You may ask us to correct, update or remove information you think is inaccurate or incomplete, and we ask that you inform us promptly of any changes to your circumstances.


Right to Erasure – You may also ask us to erase your personal information from our systems, in certain circumstances. There are some specific circumstances where the right to erasure does not apply and we are permitted to hold your data. We will explain the reason for this at the time, should this occur.


Right to Data Portability – You may also ask us to move, or ‘port’, your personal information to another organisation electronically. We will only port personal information you have provided to us, that we have processed based on your consent or performance of a contract, or that has been processed automatically. We will port your personal information without charge and within one month, where technically feasible.


Right to Restricting Processing – You have a right to request that we restrict the processing of your personal data in certain circumstances. We will inform our third parties to whom we have disclosed your personal data that they must also restrict processing. We will inform you when the restriction on processing your personal data ends.


If you would like to exercise these rights, please write to us, using the details provided at the end of this Policy outlining your specific request.




The Adaptive Fashion Network and the information we collect about you, are subject to various regulatory and legislative requirements. In addition, we will endeavour not to keep your personal information for longer than we have to for us to fulfil our obligations to you. Where it is not possible for us to delete your data, we will ensure the appropriate security and organisational measures are put in place to protect the use of your information.




We work hard to ensure that your personal information is treated safely and securely. However, if you have a complaint, write to us using the details provided at the end of this Policy. You also have the right to complain to the Information Commissioner’s Office.




We review our privacy policy regularly and will place any updates on our website and in relevant policy communications.




If you would like to discuss anything in relation to this Policy or how we handle your personal information, you can reach the Data Protection Representative for The Adaptive Fashion Network by writing to: Data Protection, The Adaptive Fashion Network, c/o Alwynds Bradbury Durham, TS21 2ET


Or alternatively you can email us at admin@adaptivefashionnetwork and put (Data Protection) in the subject line.